By Marika Sboros
There’s something deliciously karmic about giving Big Food a taste of its own medicine.
Years ago, I interviewed the head dietitian for that Big Food stalwart, Kellogg’s. She tried hard to persuade me that Fruity Loops really are good breakfast foods for children.
‘Do you feed them to your children for breakfast,’ I asked, looking her straight in the eye. She stared back. To her credit, she hesitated long and hard before saying: ‘Yes.’ It was an awkward moment because she knew that I knew she was lying.
But then, she had a job to do. In the trade, it’s called ‘eating your own dog food’, or ‘dogfooding’ for short. The software industry adopted it years ago for the process of actually using your own product.
Below, one of my favourite nutrition blogger poses an intriguing question. What if, to rise up in the ranks, managers in food and soft drink companies had to make a simple commitment: to ‘dogfood’ from now on. In other words, Big Food executives would have to take daily doses of their own’medicine’.