The Public Health Collaboration is a non-profit organisation focused on supporting research and investigating pressing health issues concerning the UK in order to help as many people as possible obtain and maintain a healthy lifestyle. A major focus is to deal epidemics of obesity and type 2 diabetes. In the UK 25% of adults are obese, the highest prevalence in Europe, and type 2 diabetes has risen by 65% in the past 10 years with no sign of slowing down. Both cost the NHS £16 billion a year. The PHC advises real food, eating more fat and cutting the cabs.