Lucian Acaru is a personal trainer and lifestyle coach in London. While researching for his dissertation, he realised that nearly half of what he learnt during his sports science degree was wrong; the evidence did not support much of what he was taught . That’s when he came across the work of Dr Robert Lustig, Dr John Judkin, Dr Tim Noakes and science writer Gary Taubes. This fundamentally changed his understanding of how to achieve optimal health. Eat fat get lean was born. His philosophy is simple: just eat real food, never count calories and mind your level of insulin resistance. Since 2013, he started applying these principles together with natural movement to benefit his clients. Many have achieved transformational change. Most importantly, they are still maintaining this lifestyle. He plans next to tackle a change in the food environment: food boxes and delivered cooked meals that adhere to eat-fat, get-lean principles.