HEALTHY BRANDS (ATKINS SA)

Healthy Brands is a supplier of low-carb products to the South African market. The company is  a primary distributor supplying all major retail groups. One of the major brand ranges is Atkins products that form part of the  New Atkins Nutritional Approach. MD Justin Strout says the approach is not purely about weight loss, although that is the main benefit for many followers. It focuses on healthy living and maintaining weight by eating a scientifically formulated combination of whole foods, fruit and vegetables. Compared to the original Atkins Diet, this rejuvenated approach allows greater flexibility, with individuals able to choose in which phase of the diet to begin according to their personal needs and goals, he says.