Tag: Robert Lustig

SUGAR ‘CONSPIRACY’ A SOUR FIGMENT OF YOUR MIND? LUSTIG WEIGHS IN!

By Marika Sboros

Was there ever really a “Big Sugar Conspiracy”? Did the sugar industry (including Coca-Cola) indulge in widespread funding and influencing of nutrition scientists and professionals?

Only in some scientists’ fevered minds, according to an editorial in Science Magazine by two US public health history researchers. They say that the claim of industry “meddling” to demonise fat instead of sugar is just an “alluring tale”.

Researchers dreamt it up based on a “highly selective and profoundly flawed interpretation of the history”, they say.

Their view doesn’t sit well with many distinguished scientists and journalists who have documented that very meddling. One of them is Dr Robert Lustig, a target of the editorial’s authors. Lustig is professor emeritus of paediatrics at the University of California, San Francisco (UCSF) and author of Fat Chance: The Bitter Truth About Sugar. His most recent book is The Hacking of the American Mind. The subtitle is The Science Behind the Corporate Takeover of Our Bodies and Brains.

Lustig doesn’t say so in so many words, but his public response makes his opinion of the editorial’s authors clear: sugar corporates have taken over their bodies and brains.



LUSTIG ON BIG SUGAR, GOVT, SOCIAL MEDIA TAKEOVER OF BODIES, BRAINS

By Marika Sboros

US paediatric professor Robert Lustig’s new book, Hacking Of The American Mind, is a riveting read. It’s like a scientific Invasion Of The Body Snatchers. Only this time, earth-bound “alien” invaders are brain snatchers too.

That makes this book a must-read if you care about your health in body and mind. And the health of those you love. Especially your children.

Lustig’s focus is control of the American mind, but Hacking has relevance for minds globally. The sub-title speaks volumes: The Science Behind the Corporate Takeover of Our Bodies and Brains.

The invaders are ubiquitous and not just in corporates. They’re in governments and in our own homes. They are parents, other family members and friends. And they’re in social media.

They have ingrained in our psyche the premise that pleasure is the same thing as happiness, Lustig says. They have perverted and subverted the meaning of those two emotions. They’ve made that premise the bedrock on which our economies and the “corporate consumption complex” are built.

Hacking can look very different from Lustig’s other best-sellers. You may know him as best-selling author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease. Or from his seminal lecture, Sugar – The Bitter Truth that went viral on YouTube.