By Marika Sboros
US paediatric professor Robert Lustig’s new book, Hacking Of The American Mind, is a riveting read. It’s like a scientific Invasion Of The Body Snatchers. Only this time, earth-bound “alien” invaders are brain snatchers too.
That makes this book a must-read if you care about your health in body and mind. And the health of those you love. Especially your children.
Lustig’s focus is control of the American mind, but Hacking has relevance for minds globally. The sub-title speaks volumes: The Science Behind the Corporate Takeover of Our Bodies and Brains.
The invaders are ubiquitous and not just in corporates. They’re in governments and in our own homes. They are parents, other family members and friends. And they’re in social media.
They have ingrained in our psyche the premise that pleasure is the same thing as happiness, Lustig says. They have perverted and subverted the meaning of those two emotions. They’ve made that premise the bedrock on which our economies and the “corporate consumption complex” are built.
Hacking can look very different from Lustig’s other best-sellers. You may know him as best-selling author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease. Or from his seminal lecture, Sugar – The Bitter Truth that went viral on YouTube.