Tag: Coca-Cola

Healthwashing: 7 tactics Big Food, Big Soda use to fool you

Healthwashing is a dirty business – a close cousin of whitewashing. Whitewashing is loosely defined as ‘a coordinated attempt to hide unpleasant facts, especially in a political context’. Healthwashing is the weapon food and soft-drink companies use to hide unpleasant, soiled facts about their products.

In 2015,  New York Times writer Anahad O’Connor showed that Coke spent billions over decades funding scientists and front organisations to shift the blame from sugar to fat for the global obesity epidemic. Now in the US, two pastors have filed a lawsuit against Coca-Cola and the American Beverage Association. They say that the company has deliberately deceived customers about health risks through its advertisements. Coca-Cola vigorously disputes all claims. It has deep pockets to protect its profits.



NOAKES VS ILSI ‘QUEENPINS’ TRYING TO NAIL HIM

By Marika Sboros

So, it has taken a brilliant US investigative journalist to expose all the food industry’s “biggies” trying to silence scientist Prof Tim Noakes. True, signs of food industry involvement were there from the start. CrossFit’s Russ Greene joins the dots to confirm it.

However, Greene adds damning dots that don’t just implicate Big Sugar and Big Soda. He joins them in one straight line leading to a big food industry arm. It’s the International Life Sciences Institute (ILSI) that influences global food and health policy. (Scroll down for a link to Greene’s report. It’s long but well worth the read.)

The kindest thing Greene says about ILSI is that it’s a “Coca-Cola proxy organisation”. He also says ILSI is a “money launderer for purveyors of toxic substances”. And it’s a proxy for other food-industry giants, such as Kellogg’s, Unilever and Nestlé. One of Greene’s many strengths is that he shows all ILSI’s links to doctors and researchers driving the HPCSA case. I call them kingpins – or in this case one kingpin and many “queenpins”. There also appears to be a reigning queenpin. Here’s my review of what Greene shows they’ve all been up to, trying to nail Noakes.