By Marika Sboros

You know the dietary times really are a-changin’ when a UK hospital calls on a community to stop eating sugar and processed foods.

And when mayors, MPs and celebrities support it. Tameside Hospital in Greater Manchester has issued a world-first 70-day challenge to the 250,000 people it serves to go sugar-free.

The DITCH SUGAR! call comes on the eve of the 70th anniversary of the NHS (National Health Service). It highlights soaring levels of obesity and type 2 diabetes in the UK as linked chronic health conditions – which doctors now call “diabesity”. Tameside is also holding a symposium on Wednesday, July 4. Those who register will receive a free guide to kickstart their sugar-free challenge by email. It is based on UK consultant cardiologist Dr Aseem Malhotra’s bestseller The Pioppi Diet and includes a freeview of his groundbreaking doccie, The Big Fat Fix, with filmmaker Donal O’Neill.