Daniel Schulof is a US attorney, pet industry entrepreneur and author of Dogs, Dog Food, and Dogma: The Silent Epidemic Killing America’s Dogs and the New Science That Could Save Your Best Friend’s Life. In 2011, he left the legal world to found a small business, Varsity Pets. It is an organisation devoted to raising awareness of the extent of the rising epidemic of obesity in dogs and why it is worse for animals than smoking is in human. He also writes on The Optimal Dog. Daniel is an extreme athlete whose extensive research into obesity in humans, as well as dogs, led him to understand the effects on dog’s health of misinformation that the powerful pet food industry disseminates. He soon became aware of the many benefits of low-carb living for both animals and humans. For more information, email him at firstname.lastname@example.org.